Influencer Marketing

Influencer who influence the Brand but Influencer will not sell the Brand, because we belive that Sales happens one time but marketing happens lifetime. We are proud to announce that we Archus and associate partner worked with 50+ Brands, delivered 750+ videos in the past 6 months.Some of the notable companies that we have created the Influencer marketing to promote the products and engage the audience.

We help brands with influencer marketing, driven by data and transparency. Archus community has a network of 3000+ vetted influencers/celebrities primarily from Instagram, Youtube.

Brands we are associated with Jos Alukkas, Auric, Plix, Bebodywise, Kapiva, Myfitness, The Man Company, ManMatters, TheMomsCo, PlumGoodness, Iba Cosmetics, TruHair, Sleepycat, Cashkaro, Niine, Importikaah, MGM Healthcare  and many more.

50 +
Brand Served

750 +
Videos Delivered

6 X
More Engagement

Influencer Campaigns



Case Studies

Case Study (Jewellery): Jos Alukkas Diwali Campaign



Campaign Objective

The Objective is to show case Diwali Jewellery collection, Hospitality of Store staff and Precautions taken by Jos Alukkas in their stores and make people visit Jos Alukkas stores.

Campaign Strategy

Activate the campaign with 15 Youtube creators across Tamil Nadu and Karnataka states to get a reach of 5M. Content creator should have active youtube channel with minimum 100K avg views/video and create content in their regional language.

Deliverables

Dedicated Video on Youtube

Content

Visit the nearby store and do a video shoot show casing the Diwali Jewellery collection, available offers, Hospitality of Jos Alukkas staff, and precautions taken by Jos Alukkas brand in their store




Results

Creators: 15
Combined Followers: 5.2M

Total Content: 15 Videos
Total Budget Spent: INR 4.6L




Video Metrics

Total Views: 3.15M
View Rate(%): 60%
CPV: 0.15

Total Clicks: 21583
Click Rate(%): 0.7%
CPC: 21.5

Case Study (Haircare): TruHair Campaign



Campaign Objective

The Objective is to create awareness about the product Truhair, World's 1st Ayurvedic oil with heater and generate sales.

Campaign Strategy

All South States, Maharashtra, Gujarat, Kolkata are the top revenue-generating states for TruHair. So, our strategy is to collaborate with top youtube creators/ celebrities from each of these states and reach the maximum target audience. Currently, we signed up with most of the top youtube creators in Telugu states, Tamil Nadu, and Karnataka, and few creators from North India and Kolkata.

Deliverables

Youtube Integration (1-2 mins) Video / Instagram Video + Instagram Story with swipe up

Content

Sharing some of the content that we already released acorss different languages.




Results

Creators: 41 (40-Youtube, 1 Instagram)
Combined Followers: 16.9M

Total Content: 41 Videos
Total Budget Spent: INR 20.58L




Video Metrics

Total Views: 13.31M
View Rate(%): 78%
CPV: 0.15

Total Clicks: 135762
Click Rate(%): 1.02%
CPC: 15.15

Case Study (Beauty Beverages): Auric Campaign



Campaign Objective

The objective is to generate sales to different variant of Auric drinks

Campaign Strategy

To collaborate with youtube content creators (across PAN India) whose max % of audience aligns with Auric TG (25-44 years, India) and has CPV < ₹0.3. Based on the performance (Click rate, Cost Per Sale), signup with the creators for 1 video each month (Passive Integration- If it's same product, Active Integration - If it's a diff

Deliverables

Youtube Integration (1-2 mins) Video / Instagram Video + Instagram Story with swipe up

Content

Sharing some of the content that we already released across different languages.




Results

Creators: 6
Combined Followers: 9.93M

Total Content: 6 Videos
Total Budget Spent: INR 8.1L




Video Metrics

Total Views: 4.07M
View Rate(%): 40.9%
CPV: 0.19

Case Study: Importikaah Campaign



Campaign Objective

The Objective is to create awareness and generate sales for the Importikaah Pregnancy belt & Importikaah Post-partum belt.

Campaign Strategy

Collaborate with Mom Instagram micro-influencers to create awareness about the product. Collaborate with creators (10k-500k subscribers) who are moms /Doctors who create content related to pregnancy or post-pregnancy journey.

Deliverables

Youtube: Integration (1-2 mins) Video/ Dedicated video
Instagram: IGTV Video/ Reels + 2 Instagram Stories with Swipeup

Content

Sharing some of the content that we already released acorss different languages.

Results

Creators: 26 (Insta-18, Youtube- 8)
Total Content: 26 Videos
Total Budget Spent: INR 44100

YT Video Metrics

Total Views: 245k
CPV: 0.09
Total Clicks: 4609
Click Rate(%): 1.8%
CPC: 4.72

Insta Video Metrics

Total Views: 35.91k
CPV: 0.62
Total Clicks: 1358
Click Rate(%): 0.37%
CPC: 16.42

Case Study: #StopTheWalk



Campaign Objective

Create awareness about the campaign and raise funds for migrant workers.

Campaign Strategy

Activate #StopTheWalk campaign through 30 micro-influencers & 5 celebrities (from South India) to post on Instagram.

Deliverables

Each influencer would post 1 Instagram post + 1 Instagram story.
Post includes a picture of Influencer/Celebrity & a message to donate and support #StopTheWalk initiative.

Content
Top